Market Potential/Demographic Analysis
- While there may always be (manufacturers may always believe there is) room for improvement, what’s the realistic market potential for a dealership?
- Will a major investment pay for itself with increased business?
- When considering the purchase of a dealership, how much can you really expect to improve over the existing sales level?
The Fontana Group has extensive experience evaluating market potential, using analyses that consider the demographics of the market, levels of competition, buyer behavior patterns, and other relevant factors.